https://letsmove.obamawhitehouse.archives.gov/white-house-task-force-childhood-obesity-report-president

The action plan defines the goal of ending childhood obesity in a generation as returning to a childhood obesity rate of just 5 percent by 2030, which was the rate before childhood obesity first began to rise in the late 1970s. In total, the report presents a series of 70 specific recommendations, many of which can be implemented right away. The Report to the President from the White House Task Force on Childhood Obesity, May, 2010.